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Raj Vaishnaw
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It’s easy for everyone to get caught up in obsessing about how to optimise your site & build links for Google, when trying to market through search. That’s certainly a wise thing to do, considering Google totally dominates the search market. But, there are still other search engines that some people are using, so it is wise to make sure your site is performing to the best of its ability in those too!Obviously the other two engines are Yahoo and Bing and whilst Yahoo is seemingly declining fast, Bing is actually gaining a market share. Furthermore, if the deal between Microsoft and Yahoo goes through, Bing search will be talking over Yahoo anyway. With the muscle of Microsoft behind Bing, ...
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Raj Vaishnaw
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Banners have been a major part of the World Wide Web world since its early days. Copywriters burn the midnight oil looking for new designs that will grab the visitor’s attention and compel him to click on their banner. This article discusses some of the most successful banner designs.Teasing your curiosity“Do Not Click Here”. How many of you have seen this slogan in a banner? What did you do when you first saw it? If you are like most people, when you first saw it, you clicked on it. What makes this simple sentence so powerful that it compels the visitor to click on it? The answer is curiosity !!!Copywriters and web designers are always looking for ways to arouse the website visitor’s curiosity. ...
Dec
22
eCommerce Website Design
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Raj Vaishnaw
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250 Free Business CardseCommerce websites have their own unique character that is designed to lead the visitor to one simple task – make an online purchase. A web designer needs to consider a variety of online selling principles while designing an eCommerce website. In this article we will try to take a look at some of the major design aspects that you must have in an eCommerce website.Many of you are probably already asking why eCommerce website design is different from any other website design. They all need to be attractive, well organized and use the right colors that fits the website spirit and so on. Your instincts are good. However a close look at some successful eCommerce websites will ...
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Raj Vaishnaw
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Appearance, Usability and Search Engine Visibility in Web Designby Christopher Heng, thesitewizard.comI was recently asked by a visitor to thesitewizard.com to take a look at her company's website, designed by a university student. I will not give the URL for that site, partly to protect the innocent, and partly because by the time you read this, it'll probably have been modified.The site was heavy in its use of graphics with images adorning most parts of the page layout, to provide curved borders (to replace the sharp corners in enclosing boxes), different background images for different parts of the page, etc. It had a top navigation bar, driven entirely using JavaScript. The navigation bar ...
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Raj Vaishnaw
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Appearance, Usability and Search Engine Visibility in Web Designby Christopher Heng, thesitewizard.comI was recently asked by a visitor to thesitewizard.com to take a look at her company's website, designed by a university student. I will not give the URL for that site, partly to protect the innocent, and partly because by the time you read this, it'll probably have been modified.The site was heavy in its use of graphics with images adorning most parts of the page layout, to provide curved borders (to replace the sharp corners in enclosing boxes), different background images for different parts of the page, etc. It had a top navigation bar, driven entirely using JavaScript. The navigation bar ...
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Raj Vaishnaw
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Following my article on Appearance, Usability and Search Engine Friendliness in Web Design where I discussed the importance of looking at the usability and search engine visibility of a website, I have received countless messages from visitors to thesitewizard.com asking me to review their website. While I do not have time to answer such requests individually, I decided that an article outlining some glaring usability flaws that I have found in a number of websites in general would be helpful. This article thus deals with the myths and fallacies commonly believed when designing a website to sell a product or a service.Make It Easy for Visitor to Check Your Price ListSome websites try to hide ...
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Raj Vaishnaw
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1. Place some (or all of) your content in a small frame and force your visitors to read the content through that window. Don't worry about what constitutes "small" here, since most of the time, even if you create a big frame, it'll be considered too small by most visitors. This trick has a high annoyance value since your visitors have to view the information through that small little box and scroll continuously to see the text while the rest of the browser window is filled with information they don't really want to read at the moment. With this strategy, visitors cannot resize or maximize the window to make their reading more efficient or pleasurable. This method will allow you to frustrate ...